Privacy Policy

Effective Date: August 18, 2025

This Privacy Policy explains how Rivers DX (“we,” “us,” or “our”), operator of roofingdealstoday.com, collects, uses, and protects personal information from U.S.-based users. Our practices comply with applicable U.S. consumer protection and privacy regulations, including the California Consumer Privacy Act (CCPA/CPRA).

Contact Information: ask@roofingdealstoday.com • +1 803-704-4346 • 7418 Coachmaker Rd, Columbia, SC 29209 • roofingdealstoday.com

Information We Collect

Personal Information (PII): Information you provide, such as your name, email address, phone number, and property details if you inquire about offers or request quotes.

Non-Personal Information: Browser type, device information, operating system, IP address, referral source, pages viewed, time spent on site, and engagement metrics.

How We Use Information

We use collected data to: operate and improve the website; respond to inquiries; measure campaign performance; attribute affiliate referrals; prevent fraud; comply with legal obligations; and analyze trends to enhance the user experience.

Cookies and Tracking

We and our partners use cookies, pixels, and tracking scripts to recognize devices, measure website performance, and attribute affiliate activity. These technologies may also be used to deliver or limit personalized advertising. You can manage cookies in your browser settings or through opt-out tools including: DAA Opt-Out, NAI Opt-Out, and Google Analytics Opt-Out. If your browser supports Global Privacy Control (GPC), we treat such signals as an opt-out request where required by law.

Affiliate Tracking

Some links are affiliate links. Affiliate networks may use cookies or identifiers to confirm referrals and track performance. This allows us to receive commissions on qualifying actions, but does not involve direct collection of sensitive personal data by us.

Third-Party Services

We may engage third-party providers for analytics (e.g., Google Analytics), affiliate networks for referral tracking, and advertising platforms such as Outbrain, Taboola, or Google Ads. Each third party maintains its own privacy policy. When you leave our site to interact with a service provider (e.g., roofing contractors or gutter installers), that provider’s terms and policies apply.

Data Retention and Security

We retain personal information only as long as necessary to fulfill the purposes outlined here, generally up to 13 months for analytics and affiliate data unless longer retention is required by law. We maintain reasonable safeguards to secure data, though no system is entirely secure.

Your Privacy Rights

Residents of states with privacy laws (such as California, Virginia, Colorado, Connecticut, and Utah) have rights to request access to, correction of, or deletion of their data, and to opt out of the “sale” or “sharing” of personal data for targeted advertising. To exercise these rights, email us at ask@roofingdealstoday.com with the subject line “Privacy Request.” We will verify and respond as required by law. We will not discriminate against you for exercising your privacy rights.

Children’s Privacy

This website is intended for general audiences and is not directed at children under 13. We do not knowingly collect information from children. If you believe a child has provided us with personal information, contact us to request deletion.

International Use

This site is intended for U.S. audiences. If accessed from outside the U.S., you consent to processing of your data in the United States, which may have different data protection standards.

Changes to This Policy

We may update this Privacy Policy as needed. The effective date above indicates the most recent version. Continued use of the site after updates signifies acceptance of revised terms.

Contact Us

If you have questions or concerns about this Privacy Policy or our practices, contact us at ask@roofingdealstoday.com or call +1 803-704-4346.